Disturbia: Ad Campaign

I looked into the film Disturbia a bit further and the advertising campaign is fantastique, the trailer reveals quite a lot, but not to the extent that you have already seen the best bits. The website is also really interactive and themed around spying.

The Trailer


The trailer starts of slowly like the film - it looks like it is advertising a teen movie as it shows drama and 'the girl next door' but then the music starts to changes and builds up adrenalin and the audience gets quite suspicious. The tension keeps building up showing more and more events up until the girl is nearly stabbed through the door.
I think the best part of the trailer is the sound, not only the music but the voice over + sound effects. There are screams and heavy panting but also lines from the film like 'how many other perfect little houses hide really twisted secrets...wait' - this intrigues the audiences so much - it actually happened to me in the cinema when i first saw the trailer - because it creates so much enigma.

The Website - www.disturbia.com

The main screen of his bedroom is good because it's interesting and you have to find things for yourself, but the really amazing part about the website is the 'Disturbia Suburbia' section!
You enter your zip code (it's only for the U.S.) and it gives you an arial view of few mile radius, and you can click on places and it tells you creepy murder stories from there.

Here is an example:

It gives a little background to the person and then tells you the warped things they have done:

I think this is a really good idea - it really gets the audience involved and when they see the film it will be even more thrilling + scary because it will seem more possible